This Privacy Policy explains the data collection practices of the Rex's Family Rewards Program ("Program"), managed by Rex’s Family of Restaurants. The information collected from Program participants includes:
First Name (required), Last Name (required), Address (required), Address 2 (optional), City (required), State (required), Country (required), Postal Code (required), Mobile Phone (required), Date of Birth (required for registration purposes only and used to verify identity and provide birthday rewards).
Partner or Spouse Information: Participants may provide the birthdate of a partner or spouse to send out a birthday reward to them. This is optional.
Special Dates: Participants may provide their wedding anniversary date, which is optional and used to offer anniversary-related rewards or offers.
Custom Information: We collect information on whether participants are a full-time resident, part-time resident, or vacationer. We also collect shirt size (options include S, M, L, XL).
Email opt-in is required to allow us to send Program communications, including updates, promotional offers, and birthday or anniversary rewards.
Participants must indicate their preferred Rex’s Family Restaurant location, which may include Big House Burgers & Lil’ House Biscuits, Creekside Cafe, The Laundry restaurant, Mazzola’s, or Salt & Lime. This Program and the associated data collection are intended solely for U.S. residents.
The purpose of data collection is to operate, manage, and improve the Rex's Family Rewards Program. This includes processing and verifying Program membership; delivering rewards such as birthday, anniversary, and custom rewards based on participant preferences and Program tier; communicating Program information, promotions, and offers, including personalized emails and notifications; analyzing preferences to tailor offers and improve customer experience; and conducting market analysis for Program improvement and targeted promotions.
Rex's Family of Restaurants does not sell or rent any collected personal information to third parties. Data may be shared in limited circumstances with service providers, such as third-party vendors that assist in managing and executing the Program (e.g., email platforms or loyalty management services). These providers are contractually obligated to keep your information confidential and to use it solely for purposes specified by Rex’s Family Restaurants. Data may also be shared to comply with legal requirements, such as when disclosure is mandated by law, regulation, or legal process. In the unlikely event of a business transfer, such as a merger or acquisition, data may be transferred as part of the transaction. Participants will be notified of any changes in ownership or control of their data.
Rex’s Family of Restaurants takes data security seriously and employs industry-standard safeguards to protect personal information collected through the Program. This includes encryption, access controls, and regular audits of our security protocols to prevent unauthorized access, misuse, or disclosure.
Personal information collected through the Rex's Family Rewards Program is retained for as long as necessary to fulfill the purposes outlined in this Privacy Policy. For inactive or terminated Program members, data will be retained for up to two years unless otherwise required by law. After this period, data may be anonymized or securely deleted.
This Program is not intended for children under the age of 13, and we do not knowingly collect information from individuals under 13. If it comes to our attention that information from a child under 13 has been inadvertently collected, it will be promptly deleted from our records.
Participants may access, update, or correct their personal information through their Program account. Participants may also request to unsubscribe from email communications or terminate their Program membership at any time by contacting us through the methods provided in Program communications. Note that some Program functions may be affected if certain information, such as email opt-in, is unsubscribed or deleted.
We may periodically update this Privacy Policy to reflect changes in our practices or applicable laws. Participants will be notified of significant changes to the Privacy Policy through a prominent notice on our website or via direct communication, such as email. Continued participation in the Program following any changes constitutes acceptance of the revised Privacy Policy.
For questions or concerns regarding this Privacy Policy or your personal information, please contact us here.
California Consumer Privacy Rights
If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These rights include:
Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and share about you.
Right to Delete: You have the right to request the deletion of personal information we have collected about you, subject to certain exceptions.
Right to Correct: You have the right to request that we correct any inaccurate personal information we maintain about you.
Right to Opt-Out of Sale or Sharing: If we sell or share personal information for cross-context behavioral advertising, you have the right to opt out. Rex’s Family of Restaurants does not currently sell personal information or share it for targeted advertising purposes.
Right to Limit Use of Sensitive Personal Information: If we collect sensitive personal information, you have the right to limit its use to what is necessary to provide our services.
To exercise any of these rights, please contact us here. We will take steps to verify your identity to ensure the security of your information.
Notice at Collection for California Residents
Rex’s Family of Restaurants collects certain categories of personal information at the time of your registration in the Rex’s Family Rewards Program. This includes identifiers such as name, address, and phone number, demographic information such as residency status and shirt size, and commercial information such as rewards preferences. We use this information to deliver Program rewards, send promotional offers, and personalize your experience with us. For more information on the specific categories of information we collect and the purposes for which we use it, please refer to our full Privacy Policy.First Name (required), Last Name (required), Address (required), Address 2 (optional), City (required), State (required), Country (required), Postal Code (required), Mobile Phone (required), Date of Birth (required for registration purposes only and used to verify identity and provide birthday rewards).